① Studio Principle
STUDIO
PRINCIPLE INTEGRATED DESIGN WORKFLOW #034
Studio Principle is a boutique design firm specializing in Branding and Animation. The challenge was to cut all busy-work and reduce the noise. We simplified communication with a seamless Airtable<>Air.inc integration.
Studio Principle is a boutique design firm specializing in Branding and Animation. The challenge was to cut all busy-work and reduce the noise. We simplified communication with a seamless Airtable<>Air.inc integration.
Platforms/Tools: Airtable, Air.inc, JavaScript
- Lead discovery with Studio Principle managers, designers, and two of the main clients to understand what a typical information exchange flowed.
- Created a simple, structured but flexible way to take communication off of email / Slack. PMs use Airtable, Designers use Air.inc.
- Completely mirrored the two platforms through simple JavaScript. Designers don’t need to create folders, PMs can access files by clicking directly from Airtable.