① Studio Principle



STUDIO PRINCIPLE INTEGRATED DESIGN WORKFLOW #034
Studio Principle is a boutique design firm specializing in Branding and Animation. The challenge was to cut all busy-work and reduce the noise. We simplified communication with a seamless Airtable<>Air.inc integration.
    Platforms/Tools:  Airtable, Air.inc, JavaScript
    • Lead discovery with Studio Principle managers, designers, and two of the main clients to understand what a typical information exchange flowed.
    • Created a simple, structured but flexible way to take communication off of email / Slack. PMs use Airtable, Designers use Air.inc.
    • Completely mirrored the two platforms through simple JavaScript. Designers don’t need to create folders, PMs can access files by clicking directly from Airtable.






    2025 CrOps Ag – All trademarks property of their respective owners










    ① Lonely Planet



    LONELY PLANET END-TO-END VIDEO WORKFLOW #034
    We worked with Lonely Planet to streamline their end-to-end video operations from brief, to production tracking, to collaborative reviews, all in Airtable<>Frame.io
      Platforms/Tools:  Airtable, Frame.io, JavaScript
      • Developed and implemented a comprehensive workflow solution for the Lonely Planet and The Points Guy Video and Post-production teams, integrating Airtable, Frame.io, and custom scripts.

      • Conducted thorough workflow analysis, identifying areas for improvement in data management and presented a roadmap for enhancing efficiency.

      • Established an Airtable Workspace with two bases serving critical teams, supporting ~40 users and freelance talent pool.

      • Created and executed custom JavaScript to streamline processes and enhance collaboration.





      2025 CrOps Ag – All trademarks property of their respective owners










      ① CARA



      CARA RESOURCE PLANNING, CRM, AND PHYSICAL RETAIL
      CARA is an arts nonprofit, research center, and publisher. They had an ambitious timeline and a growing team. There were no systems, except a clunky Salesforce CRM and a Shopify account.
        Platforms/Tools:  Airtable, Shopify, Stripe, Google Suite, Google Drive
        • Analyzed and improved business processes across multiple areas including online and physical retail, exhibition space, content production, sales, and donations tracking.

        • Implemented and managed the deployment of a comprehensive SaaS stack (Shopify Enterprise, Airtable CRM/ERP) to optimize inventory, warehouse, and production management.

        • Established a streamlined content production workflow for external freelancers, facilitating efficient collaboration between creators, reviewers, and designers using Airtable, Google Drive, and Adobe creative suite tools.






        2025 CrOps Ag – All trademarks property of their respective owners










        ① CURATIVE



        CURATIVE RESOURCE PLANNING, FLEET CONTROL
        Curative got in early in the fight against CoVID-19. They had to scale their testing operations fast. We integrated an operations database with fleet data and to make sure all sites where stocked and ready.
          Platforms/Tools:  Airtable, Shopify, Stripe, Google Suite, Google Drive
          • Process Improvement: Streamlined printed and creative marketing assets pipeline creating an automated and seamless link between field operations, production, and vendors.

          • ERP Development: Together with Operations, Software, and Supply Chain teams I designed and implemented, tested, and deployed an integrated task management and ERP solution (threading our custom software’s API, Asana, Airtable, Salesforce, and Jira) which allowed VPs to monitor workload and needs, saving hundreds of thousands of dollars and time. In particular, the software team benefited from internal and external feedback in the form of a user story repository which connected in automation with their preferred issue-tracking software (Jira).

          • Productization of Services: Approached the implementation of processes as a products, delivering standards to teams across 50 states.






          2025 CrOps Ag – All trademarks property of their respective owners